How B2B Data Analytics is Changing Sales
How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past……
The Case for AI in B2B Sales
Why artificial intelligence in B2B sales is unavoidable and what you can do about it. Adapt or die – a fact of life for B2B sales nowadays. Key Account Managers know this too well, for they have very different tasks and jobs, as compared…
Artificial Intelligence in Sales: B2B Algorithmic Management
Modern data-driven management in B2B sales is where Big Data meets Artificial Intelligence. Using AI for sales efficiency. Although algorithmic management boasts a fancy, new name, managing a workforce using data is not necessarily a new postulate.…
Industrial distribution: Identify potential for cross-selling with predictive analytics
How wholesalers and distributors recognize cross-selling potentials with predictive analytics. Many manufacturers now sell their products directly to end consumers via web marketplaces. Unfortunately, wholesale trade and industrial distribution are…
Four Dangerous Signs That You Will Miss Your Sales Targets This Year
With a growth of 10.8 %, the year 2010 looked optimistic for the German media market, compared with 2008 and 2009. The improvement included online marketing, free magazines and trade journals, amongst others. Everyone was betting on an active…
How to use Big Data to stop customer churn in B2B | Predicting Customer Churn
Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities. It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not…
How to Master Your New Sales Management Job in the First 90 Days
90-day plan for a new B2B Sales Manager. The first 90 days as a sales manager represents a critical period. It is your chance to make a good lasting impression and to change the status-quo in B2B sales teams. Your team will be concerned,…
Four Machine Learning Applications Your B2B Sales Teams Might Be Using Today
Real life machine learning examples for B2B sales Without any doubt, in the coming years, progress in machine learning, artificial intelligence and sales automation, will replace many of the time-consuming tasks of B2B salespeople. Your sales team…
What Salespeople Need to Know About the New B2B Landscape
“What Salespeople Need to Know About the New B2B Landscape” is a terrific article published in 2015 in the Harvard Business Review (HBR). HBR released it in the background of a peaked interest in analytics and big data. It discussed how these new…
How to end the war between sales and controlling
Why Controlling and Sales cannot be friends? Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” - writes Margaret Heffernan, an internationally…