Customer Optimization in Wholesale Distribution: The Hidden Treasure in ERP
How can existing customers be optimally retained and developed with ERP data mining? A revolution is underway in the vibrant heart of the German retail industry, where managers and sales managers juggle a seemingly endless variety of…
Success through Data Analytics in Sales
In a world where competition is tougher than ever before, data is the most valuable asset a company can have. Targeted and effective data analysis enables not only the evaluation of current performance, but also the forecasting of future…
Processes, Tools and Data in modern B2B Wholesale
AI in industrial wholesale: how does modern sales work? In the dynamic environment of specialised wholesale, efficient processes, powerful tools and the intelligent use of data are essential in order to remain competitive. Specialist…
Lead management top, customer management flop?
How can your B2B sales team take fact-based decisions faster using your CRM and ERP data? B2b companies are investing in modern lead management. The focus is on the online channel. Modern lead management with a well-thought-out lead strategy,…
Lead-Scoring with Predictive Analytics – Sell smarter!
How does AI-based predictive lead and customer scoring benefit your marketing and sales team over traditional methods? Do you use your CRM system for your lead and customer evaluation and perhaps even with integrated marketing automation? You’re on…
Predictive Analytics CRM – A New CRM or Predictive Analytics? What comes first?
The top 3 reasons why successful companies avoid changing their CRM and use Predictive Analytics instead Implementing a new Customer Relationship Management System (CRM) is a minefield for B2B companies. These projects tend to last longer than…