Lead-Scoring with Predictive Analytics – Sell smarter!

How does AI-based predictive lead and customer scoring benefit your marketing and sales team over traditional methods?

Do you use your CRM system for your lead and customer evaluation and perhaps even with integrated marketing automation? You’re on the right track, but you can do even better: the next step is predictive lead and customer scoring.

Lead and customer scoring have been around for a long time and have proven itself: according to a study by MarketingSherpa, companies that used lead scoring models already achieved a lead generation ROI of 138% in 2011. This performance is almost double more than companies that do not use lead scoring methods (with an ROI of 78%).

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Predictive Analytics Blog – The Best of 2019

 
It’s time again: The year is rapidly ending and if we look back, 2019 has seen a lot for Qymatix.

AI and machine learning are penetrating ever further into the corporate world in Germany. This year we have clearly felt this – in a positive way! Exciting new projects, new customers and interested new partners have accompanied us throughout this year.

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A New CRM or Predictive Analytics? What comes first?

The top 3 reasons why successful companies avoid changing their CRM and use Predictive Analytics instead

Implementing a new Customer Relationship Management System (CRM) is a minefield for B2B companies. These projects tend to last longer than planned and cost more than budgeted. In many cases, they fail altogether.

CRM vendors are quick to oversell the utopian benefits of their solutions. Companies buy them in good faith without clear and measurable expectations.

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