The Art of Artificial Intelligence in B2B Sales
AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse. It is not without reason that big players such as Apple, Facebook, Google or…
How to Win Back Lost Customers in B2B
Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his impressions on the topic of "customer recovery". First of all, losing customers is an entirely normal process. Therefore, one of…
Where AI already Supports Sales Today
Learn seven practical use cases where artificial intelligence is already supporting sales today. More and more companies are using AI to streamline processes in sales and hand over unpleasant tasks to algorithms. AI is therefore assistance…
Predictive Analytics to Understand Customer Behavior in the B2B Sector
Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together and try to make…
Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday morning, Mr. Meier visits the magazine store around the corner…
Why a CRM System with Predictive Sales Analytics and AI?
CRM and Sales Analytics: In this article, you will learn what you can expect from a CRM system with artificial intelligence. Using CRM systems have long been a common practice in large companies today, even if not always successfully…
Five interesting Facts & Statistics About B2B Distribution
B2B Sales is changing because buyers are changing – mainly in the way they buy. Companies in B2B distribution are particularly affected by the changes in customer behaviour and their competitive environment. The shift in customer behaviour…
How to define customer churn in B2B?
B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. However, over time, some customers will stop…
Customer Attrition in B2B: loyalty as a sales growth booster
Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business. Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term.…
Strength in price setting is your profit driver number one
The Impact of Pricing Analytics on your company earnings. Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B). However,…