A New Focus: Strategic Realignment and the Story Behind It
To understand REIFF’s last few years, you have to look a little further back. The real strategic realignment did not begin with the sale of individual business units, but with a slowly growing structural tension that had been building for…
When Traditional Wholesalers Struggle: REIFF, Wollschläger, and the New Reality of B2B Wholesale
An industry at a turning point and the question of who will survive the next storm. This is the second article in the series I started. Now I want to tell how this story continues. And I also want to make one thing clear: I have no…
From a Screw Warehouse to the AI Era: What the Story of REIFF Reveals About the Future of B2B Wholesale and Why 2026 Is a Turning Point
A Century of Wholesale: How an Industry Helped Shape Germany As some of our readers may have noticed, I really enjoy writing. To be honest, I enjoy reading even more. Sometimes, however, I cannot find what I want to read, so I write it…
ERP and AI in Wholesale Distribution: Opportunity or Risk
How wholesale distributors secure real competitive advantages without losing control over their decisions. The ERP market is changing noticeably. More and more providers are extending their systems with AI functions that present themselves…
The Ideal B2B Wholesale Branch of the Future: What Truly Matters?
Why AI, clarity and customer understanding matter more than square meters At the EUEW Annual Convention in Helsinki, Würth Electrical Wholesale posed a striking question in June 2025: “What is the ideal wholesale branch?” (EUEW: European…
What Data is Necessary for AI in Wholesale?
What data is needed for precise AI-based sales forecasts in wholesale? Wholesale companies today face a multitude of challenges. Rising customer expectations, complex supply chains, increasing competitive pressure, and the need to cut costs…
AI: The Human Factor in B2B Sales
The Dance of Expectations and Realities when Implementing AI in B2B Sales. In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need…
The Top Challenges Facing the Wholesale Trade in Germany
What are the challenges faced by wholesalers in Germany from the point of view of their salespeople? The wholesale trade in Germany is a vital sector of the economy, generating billions of euros in revenue per year. According to the Federal…
The Future of B2B Sales – How Digitalisation influences Sales
High-quality technology and predictive sales software are the future of B2B sales. In the next five years, more and more companies will change the way they work through digitalisation and the use of new sales analytics software. Digitisation…
Artificial intelligence in B2B Sales. New Challenges – New Opportunities.
One interesting read about the use of artificial intelligence in B2B sales. Artificial intelligence (AI) is gaining relevance in Business-to-Business (B2B) sales. Research shows that investment in the development and integration of AI and,…