The Ideal B2B Wholesale Branch of the Future: What Truly Matters?
Why AI, clarity and customer understanding matter more than square meters At the EUEW Annual Convention in Helsinki, Würth Electrical Wholesale posed a striking question in June 2025: “What is the ideal wholesale branch?” (EUEW: European…
That’s It? Why AI Systems Seem So Unremarkable
Artificial Intelligence is a powerful technology and, at the same time, surprisingly simple. Artificial intelligence has become a part of our everyday lives. It helps us with search queries, translates text, recommends music, and yet we…
Predictive Sales Software: How B2B Wholesalers Build Stronger Customer Relationships
Knowledge is Power – It is Time for AI and Predictive Sales in B2B Wholesale. The way B2B companies interact with their customers has radically changed. If you're still waiting for digital transformation to "settle in," I have to tell you…
Using AI in Sales – Ensuring Real Value for Wholesale Distributors
How can you make sure your investment in AI software truly pays off for your business? Have you ever signed up for a gym membership and never gone? The same thing could happen with your AI solution for sales – only it’s likely to be much…
The 5 Biggest Barriers to Innovation in German SMEs – Causes and Practical Solutions
Innovation and efficient processes are key drivers of success for medium-sized companies. However, many businesses in Germany are facing significant challenges. From a shortage of skilled workers and outdated IT systems to a lack of…
B2B Wholesale: Should You Still Print Your Own Product Catalog?
In B2B wholesale, especially in technical wholesale distribution, the classic product catalog has a long-standing tradition. But the world of e-commerce is transforming the market rapidly, presenting new challenges for sales managers and…
B2B Wholesale Isn’t Dead – It’s Evolving: What That Means for the Future
The future of b2b wholesale. Wholesale is a phenomenon. Declared dead, underestimated, challenged by digital platforms, direct sales, and disruptors – and yet, it’s not only still alive but continues to assert itself as an indispensable part…
From Excel to AI: How Wholesale Distributors Can Unlock the Power of Data-Driven Sales
Wholesale distributors, in particular, deal with thousands of customers, SKUs, and transactions – making them ideal candidates for AI adoption. In many mid-sized wholesale businesses, Excel is still the go-to tool for sales management,…
Turnover per employee in B2B wholesalers in Germany – When does it get dangerous?
How fast is the clock ticking for German B2B wholesalers? The wholesale market in Germany is highly competitive. Technological progress, the rise of e-commerce, and increasing price pressure put enormous pressure on medium-sized B2B…
How AI Is Disrupting B2B Wholesale: Lessons from the Wollschläger Collapse
Do you remember Wollschläger? Of course you do. Once a proud, long-standing German wholesale company with decades of history—and suddenly it was all over. In 2016, Wollschläger filed for insolvency. But why? In our blog, we’ve examined many…