Pricing Analysis in Excel: Make A Price Corridor in Three Simple Steps

This article describes a step-by-step introduction to price corridor analysis with Excel. You will learn the meaning of a price corridor and how to create a price corridor in Excel… Continue reading Pricing Analysis in Excel: Make A Price Corridor in Three Simple Steps

Predictive Sales Forecasting: Answers to 5 Questions of Salespeople

  Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday… Continue reading Predictive Sales Forecasting: Answers to 5 Questions of Salespeople

How Predictive Sales Analytics Works and Why It Matters

  AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers’ behaviour: who will churn? Who might pay a different… Continue reading How Predictive Sales Analytics Works and Why It Matters

Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B

  To further explore the potential of automating the B2B salesperson’s pricing decisions. You’ll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern)… Continue reading Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B