Return on sales in B2B Wholesale – What is it and how to increase it?
"It is not because things are difficult that we do not dare. It is because we do not dare that they are difficult." Lucius Annaeus Seneca, c.4 BC-c.65 AD.
Some of Germany's biggest B2B wholesalers have doubled their Return on Sales (ROS) after Corona, while others are struggling. Take, for example, the Würth Group, one of the biggest. Its Electrical Wholesale unit was particularly successful in 2022, reporting a growth of 25.0 per cent.
Is it hard to increase ROS? If Würth could, why not you? In B2B wholesale distribution, sales managers and executives must increase their return on sales (ROS) to remain competitive and profitable.
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