Success through Data Analytics in Sales
In a world where competition is tougher than ever before, data is the most valuable asset a company can have. Targeted and effective data analysis enables not only the evaluation of current performance, but also the forecasting of future…
The Future of B2B Wholesale: Predictive Sales Analytics Applications – Opportunities and Challenges
B2B wholesale is experiencing profound change, driven by technological advances and changing customer needs. In this dynamic environment, the correct use of data is becoming a decisive success factor. Predictive sales analytics…
Where is Predictive Analytics used?
Surprising ways predictive analytics is used. Predictive analytics isn’t new. In fact, there’s a very old story about target loyalty and number crunching that’s now the stuff of textbooks. The possibilities offered by AI models have also…
Predictive Analytics vs Prescriptive Analytics
With so many types of data analytics and analytical methods out there, many people are curious about the relationship between predictive analytics vs prescriptive analytics. Today, we’ll review all four types of analytics and delve into…
Predictive Sales Analytics: Can you anticipate your customers’ journey?
Nowadays, new technologies enable a highly detailed understanding of the way customers buy, fancily known as “digital customer journey”. They also allow a cost-effective application of predictive analytics in Business-to-Business (B2B) sales.
Your Sales Role Defines your Customer Analysis Needs
Tell us what your function is and we will tell you what kind of sales analysis you need. Sales Manager Your role is critical to the success of your business, but it is typically one of the least understood roles within a sales structure.…
Why it is an awful idea to use Excel for sales reporting and what you can do about it
Sales reporting is the foundation of successful sales and operations planning, controlling and analysis. It covers the process of selecting, analysing and sharing the most relevant KPIs across a sales team and a B2B organisation. Successful…