Where is Predictive Analytics used?

Surprising ways predictive analytics is used.

Predictive analytics isn’t new. In fact, there’s a very old story about target loyalty and number crunching that’s now the stuff of textbooks. The possibilities offered by AI models have also improved predictive analytics, with the result that this technology is now widely reported on.

Today we take a look at the surprising ways in which predictive analytics is being used and influencing our everyday lives and the economy.

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Predictive Analytics vs Prescriptive Analytics

Predictive Analytics vs Prescriptive Analytics


With so many types of data analytics and analytical methods out there, many people are curious about the relationship between predictive analytics vs prescriptive analytics.

Today, we’ll review all four types of analytics and delve into predictive and prescriptive analytics to help you understand when and how to use both.
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Your Sales Role Defines your Customer Analysis Needs

Tell us what your function is and we will tell you what kind of sales analysis you need.

Sales Manager

Your role is critical to the success of your business, but it is typically one of the least understood roles within a sales structure. Sales Managers play strictly a management and not a “super-salesperson” role and are responsible for critical decisions of hiring, coaching, controlling how your sales team performs, while engaging also in other strategic areas of their business.

In this role, you still need to help your sales team to spot opportunities with existing B2B customers.

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