AI: The Human Factor in B2B Sales

 
The Dance of Expectations and Realities when Implementing AI in B2B Sales.

In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need for nuanced pricing strategies, the spotlight is now firmly on Artificial Intelligence (AI).

The promise of predictive sales software and ERP AI solutions is tantalising. But as sales managers and executives venture into AI, they are caught in a delicate dance between expectations and realities. How can you position your expertise as a sales professional?

There are, of course, a few other challenges facing manufacturers and distributors today. For most of them, AI is both a blessing and a solution. However, managers sometimes fail to prioritise AI because of misplaced expectations. Why is this? What role do salespeople play?

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3 Gründe warum KI Projekte im B2B-Vertrieb scheitern

Why Projects using AI in B2B Sales fail and yours will too

 
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects.

Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the losers in Business-to-Business (B2B). There are, however, very high chances that your AI project will not deliver the promised ROI or will ultimately fail.

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