When Traditional Wholesalers Struggle: REIFF, Wollschläger, and the New Reality of B2B Wholesale
An industry at a turning point and the question of who will survive the next storm. This is the second article in the series I started. Now I want to tell how this story continues. And I also want to make one thing clear: I have no…
From a Screw Warehouse to the AI Era: What the Story of REIFF Reveals About the Future of B2B Wholesale and Why 2026 Is a Turning Point
A Century of Wholesale: How an Industry Helped Shape Germany As some of our readers may have noticed, I really enjoy writing. To be honest, I enjoy reading even more. Sometimes, however, I cannot find what I want to read, so I write it…
Predictive Analytics in Wholesale Distribution: From Strategic Advantage to Operational Necessity
Why Predictive Analytics is increasingly becoming an operational necessity in wholesale distribution and how the relevance of data driven forecasting in sales, inventory planning, and pricing has changed in recent years. For a long time,…
Artificial Intelligence in Wholesale
AI in Wholesale Distribution is a great opportunity and a challenge at the same time. In this article, learn about concrete use cases of AI in wholesale and their benefits. Wholesale companies are an indispensable part of the economy. They…
From Excel Chaos to Data Driven Pricing: How Wholesalers Increase Margins by 12 % with ERP Analytics
The Excel Pricing Dilemma in B2B Wholesale You open the same Excel spreadsheet you have been using for years. Automotive customers receive a 6% discount, A-customers 8%. Electrical contractors without warehouses, but who enjoy stopping by…
Four facts about predictive analytics that you should know today
Predictive Analytics and AI - If you want to use this technology, you should first understand it. If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).…
Why Sales Efficiency in Wholesale Does Not Begin with Activity
Everyone is busy. And yet dissatisfied. In many B2B wholesale organizations, everything looks fine at first glance. Visit reports are neatly documented, call quotas are fulfilled, offers are written, CRM dashboards glow in reassuring shades…
How to use the Potential of Generative AI in B2B Business
Generative Artificial Intelligence (AI) has made fantastic progress in recent years and is increasingly influencing various aspects of our lives. But how to use it in the business world? Even before ChatGPT, there were impressive generative AI…
Increasing Profitability in B2B Wholesale: More Revenue or More Profit?
The future of wholesale does not begin in a strategy paper, but on Monday morning Monday morning, 7:42 a.m. The field sales team is already on the road, inside sales is stuck in a backlog of quotes, the phone is ringing, and emails marked…
What Factors Determine Optimal Inventory Levels in German Technical Wholesale?
Optimal inventory levels in wholesale: Key factors, industry benchmarks, and metrics for service levels, inventory coverage, and capital tied up in stock. Optimal inventory levels in technical wholesale are primarily determined by service…









