Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age
AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items, the…
Intelligent, Predictive Pricing: the Key to B2B Wholesale Success
Digitalisation is a blessing and a curse, an opportunity, and a threat. Nearly 900 German wholesale companies took part in a study by Roland Berger and the German Wholesale, Foreign Trade and Services Association (BGA). Almost all of them,…
Sell More with Less Effort: How Intelligent Software Relieves the Pressure on Sales
Why many wholesalers fail to reach their customers and how AI in sales can change that. Products are piling up in the warehouse, tasks are piling up on the desk. Anyone who wants to succeed in B2B wholesale sales today needs more than…
Return on Sales or Revenue Growth? Why Neither Is Sustainable Without AI
The reality of wholesale. Growth at any cost? Even though we often hear otherwise, many German specialty wholesalers face the same dilemma. Revenues are rising, yet at the end of the year less and less profit remains. Sales increase, costs…
The Top 5 Technical Trends in B2B Wholesale for 2026
These five technical B2B trends are ones that wholesale distributors will need to address in the future. This blog article provides a compact overview of five technical trends that will not only remain relevant in 2026 but will also occupy many…
“The External Data Fallacy” in B2B Sales and How to Overcome It with AI
Artificial Intelligence in B2B Sales: The Ignorance That Helps Avoid Mistakes. “The only way to avoid error is ignorance.” - Jean-Jacques Rousseau "How will your AI know if my competitor lowers their prices?" This is a common question in…
Discount Pricing Strategies to Increase Revenue in B2B Wholesale – Why You Need AI Now
How targeted discounts protect margins, create competitive advantages, and why using AI in sales is no longer optional but essential. Imagine this: your sales team is sitting together once again in the weekly meeting. The revenue figures are…
Why B2B Wholesalers Who Ignore AI Could Soon Become Irrelevant
How Artificial Intelligence is transforming B2B wholesale and why sales leaders must act now to secure revenue potential. This moment comes up in almost every conversation with the CEO of a German wholesale company. I ask: “How well do you…
AI in Wholesale Pricing: From Excel to Intelligent Margin Optimization
Discover how AI is transforming wholesale pricing: boosting margins, increasing efficiency, and strengthening customer relationships with data-driven decisions. Setting prices in wholesale has long been a mix of experience, intuition, and…
How Trump’s tariffs affect B2B technical wholesale
What German wholesalers need to know now and how they should respond. Summer 2025. Donald Trump is back in the White House and with him a policy of economic isolationism. Already in the first weeks of his second term he has announced and…