Let’s Talk about Churners
In the ever-evolving world of business, securing customer loyalty is a constant challenge and strategic imperative. While significant efforts are made to acquire new customers, there is a critical but often overlooked dimension -…
Customer Loyalty and the Use of Predictive Analytics
In business and marketing, a lot of emphasis is often placed on acquiring new customers. After all, new customers mean growth and expansion, right? But what about existing customers? Companies should not underestimate the issue of customer…
Processes, Tools and Data in modern B2B Wholesale
AI in industrial wholesale: how does modern sales work? In the dynamic environment of specialised wholesale, efficient processes, powerful tools and the intelligent use of data are essential in order to remain competitive. Specialist…
Customer Attrition in B2B: loyalty as a sales growth booster
Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business. Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term.…