Optimising customer lifetime value: A competitive strategy for specialised wholesalers
Every company is made up of countless logical decisions. And these decisions are rational, aren't they? Every successful managing director or sales manager of a component manufacturer or specialized wholesaler should know how valuable their…
Let’s Talk about Churners
In the ever-evolving world of business, securing customer loyalty is a constant challenge and strategic imperative. While significant efforts are made to acquire new customers, there is a critical but often overlooked dimension -…
Predictive Analytics to Understand Customer Behavior in the B2B Sector
Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together and try to make…