Let’s Talk about Churners

  In the ever-evolving world of business, securing customer loyalty is a constant challenge and strategic imperative. While significant efforts are made to acquire new customers, there is a critical but often overlooked dimension -…

Predictive Analytics and Customer Behaviour

Predictive Analytics to Understand Customer Behavior in the B2B Sector

Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together and try to make…