Customer Loyalty and the Use of Predictive Analytics
In business and marketing, a lot of emphasis is often placed on acquiring new customers. After all, new customers mean growth and expansion, right? But what about existing customers? Companies should not underestimate the issue of customer…
Wholesale as a Success Factor: Modern Customer Relationship Management
Wholesale distribution plays a critical role in the modern economy, linking manufacturers and retailers. Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business.…