Wholesale as a Success Factor: Modern Customer Relationship Management
Wholesale distribution plays a critical role in the modern economy, linking manufacturers and retailers.
Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business. Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term.
This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails.
It answers why modern customer relationship management is necessary, what systems and alternatives midsize wholesalers need, and why implementing an entirely new CRM system can disadvantage midsize wholesalers.
In addition to the well-known pricing strategies, you will also learn about the role of predictive analytics in pricing, especially for mid-sized wholesalers, why these companies can also reduce their churn rate through predictive analytics, and why AI is necessary.
