Optimising customer lifetime value: A competitive strategy for specialised wholesalers
Every company is made up of countless logical decisions. And these decisions are rational, aren't they? Every successful managing director or sales manager of a component manufacturer or specialized wholesaler should know how valuable their…
Customer Loyalty and the Use of Predictive Analytics
In business and marketing, a lot of emphasis is often placed on acquiring new customers. After all, new customers mean growth and expansion, right? But what about existing customers? Companies should not underestimate the issue of customer…
Wholesale as a Success Factor: Modern Customer Relationship Management
Wholesale distribution plays a critical role in the modern economy, linking manufacturers and retailers. Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business.…