Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. How to know which one to choose? Making a forecast always… Continue reading Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

What You Need from Sales Reporting Software Today

  Sales Reporting Software: a critical tool for efficient sales management and control in B2B. Reporting sales has become a fact-of-life for B2B sales managers. Selecting a sales reporting software… Continue reading What You Need from Sales Reporting Software Today