Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?

Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance.… Continue reading Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?

How Predictive Sales is Transforming the KPIs You Must Be Measuring

A straightforward question: is your sales team using the same sales performance KPI they did five years ago? If your answer is yes, you better watch out, you might not… Continue reading How Predictive Sales is Transforming the KPIs You Must Be Measuring

How B2B Data Analytics is Changing Sales

How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to… Continue reading How B2B Data Analytics is Changing Sales

How a Poor Lead Scoring Methodology is Hurting your Business.

Classic Pipeline Management & Lead Scoring vs Predictive Analytics Sales in Business-to-Business is dramatically changing. Personal contacts and relationships are no longer a guarantee for more business. Pure push strategies… Continue reading How a Poor Lead Scoring Methodology is Hurting your Business.