How to Define and Reduce Customer Churn in B2B Sales

  Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed… Continue reading How to Define and Reduce Customer Churn in B2B Sales

How to Define and Increase the Lifetime Value of your B2B Customers

  Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the… Continue reading How to Define and Increase the Lifetime Value of your B2B Customers

The Future of B2B Sales – How Digitalisation influences Sales

  High-quality technology and predictive sales software are the future of B2B sales. In the next five years, more and more companies will change the way they work through digitalisation… Continue reading The Future of B2B Sales – How Digitalisation influences Sales

Predictive Analytics in B2B Sales – What it is and how to get Started

  Predictive analytics technologies are becoming increasingly popular and are already being used today, especially by wholesalers and manufacturers in business-to-business (B2B) sales. Perhaps you have already made some elaborate… Continue reading Predictive Analytics in B2B Sales – What it is and how to get Started

Five Mistakes Sales Managers Make when Dealing with AI and How to Fix them

  Artificial intelligence in B2B sales and how to use it properly. AI technologies are all the rage in sales and chances are you’re considering them for your own organisation.… Continue reading Five Mistakes Sales Managers Make when Dealing with AI and How to Fix them

How to Successfully Automate Forecasting Processes in B2B Sales Controlling?

  Properly applied, forecasts in sales controlling are essential for B2B companies. Nevertheless, they often fail. This article discusses why they fail and how you can use predictions successfully. Next… Continue reading How to Successfully Automate Forecasting Processes in B2B Sales Controlling?