Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age
AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items, the…
5 Uncomfortable Truths for Wholesale Businesses in 2026
Why stability is becoming more important than growth and sound decisions more valuable than pure actionism. 2026 will not be a comfortable year. Many medium sized wholesale companies in Germany are entering the year with mixed feelings. The…
Intelligent, Predictive Pricing: the Key to B2B Wholesale Success
Digitalisation is a blessing and a curse, an opportunity, and a threat. Nearly 900 German wholesale companies took part in a study by Roland Berger and the German Wholesale, Foreign Trade and Services Association (BGA). Almost all of them,…
Does Sales Analytics Software Really Pay Off Today? How to Assess ROI in a Meaningful Way
In B2B sales, success is no longer driven solely by strong products and long-standing customer relationships. Data, analytics, and technology now play a central role. Companies investing in modern sales analytics and predictive analytics…
Sell More with Less Effort: How Intelligent Software Relieves the Pressure on Sales
Why many wholesalers fail to reach their customers and how AI in sales can change that. Products are piling up in the warehouse, tasks are piling up on the desk. Anyone who wants to succeed in B2B wholesale sales today needs more than…
AI Hype and FOMO: Between Potential and Exaggeration
Why AI is often overestimated and underestimated at the same time and how companies can turn the hype into real business value. For several years, we have been experiencing a wave of enthusiasm for artificial intelligence (AI). Terms like…
Return on Sales or Revenue Growth? Why Neither Is Sustainable Without AI
The reality of wholesale. Growth at any cost? Even though we often hear otherwise, many German specialty wholesalers face the same dilemma. Revenues are rising, yet at the end of the year less and less profit remains. Sales increase, costs…
The Top 5 Technical Trends in B2B Wholesale for 2026
These five technical B2B trends are ones that wholesale distributors will need to address in the future. This blog article provides a compact overview of five technical trends that will not only remain relevant in 2026 but will also occupy many…
“The External Data Fallacy” in B2B Sales and How to Overcome It with AI
Artificial Intelligence in B2B Sales: The Ignorance That Helps Avoid Mistakes. “The only way to avoid error is ignorance.” - Jean-Jacques Rousseau "How will your AI know if my competitor lowers their prices?" This is a common question in…
ERP and AI in Wholesale Distribution: Opportunity or Risk
How wholesale distributors secure real competitive advantages without losing control over their decisions. The ERP market is changing noticeably. More and more providers are extending their systems with AI functions that present themselves…