Types of machine learning (ML)
What is machine learning and what types of machine learning exist? As part of artificial intelligence (AI), machine learning (ML) is a subcategory interested in processing and learning from vast amounts of data. It does this to make…
How can AI be used in wholesale e-commerce to update prices?
AI in wholesale distribution. Meet Karl, a sales manager at a specialist wholesale company in Germany. Like many in his industry, Karl is under significant pressure from the rapidly evolving e-commerce landscape. With a customer base of…
AI Washing: AI or not AI, That is the Question
What is AI Washing? How bad is it? How can you prove it, and what can companies do about it? "AI Washing" is a company's marketing effort to advertise that their products or services contain artificial intelligence, even though this is only weakly…
Optimising customer lifetime value: A competitive strategy for specialised wholesalers
Every company is made up of countless logical decisions. And these decisions are rational, aren't they? Every successful managing director or sales manager of a component manufacturer or specialized wholesaler should know how valuable their…
The Importance of Recommendation Systems Nowadays
How do recommendation systems work and why are they important for B2B companies? In recent years, the rapid use of the internet has made it clear that it is the most popular for communication and product purchases. As a result, the amount of…
When is Sales Data in B2B Wholesale AI-ready?
"Is our data useful for AI?" That is one of the most frequently asked questions regarding the specific use of AI applications in B2B wholesale. In this blog article, you will learn how to assess and check the quantity and quality of your…
Correlation does not equal causality – KPIs in Sales
Watch your step! Sales managers and managing directors in B2B confuse correlation and causality. Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality…
Customer Optimization in Wholesale Distribution: The Hidden Treasure in ERP
How can existing customers be optimally retained and developed with ERP data mining? A revolution is underway in the vibrant heart of the German retail industry, where managers and sales managers juggle a seemingly endless variety of…
The Connection between Using AI in Sales and Change Management
AI and Change Management - A Necessary Duo? As artificial intelligence (AI) becomes increasingly integrated into sales, a key question arises: Do companies really need comprehensive change management to successfully implement these…
Revolution in wholesale? Are AI-supported customer relationships the success of tomorrow?
What is a revolution and when does it begin? The French Revolution alone began in 1789 and lasted until 1794 - and it changed Europe forever. We have been working on AI-based technologies for a century - is it really a revolution now? In…