How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

To further explore the potential of automating the B2B salesperson’s pricing decisions. You’ll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and… Continue reading How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

Intelligent, Predictive Pricing: the Key to B2B Wholesale Success

  Digitalisation is a blessing and a curse, an opportunity, and a threat. Nearly 900 German wholesale companies took part in a recent study by Roland Berger and the German… Continue reading Intelligent, Predictive Pricing: the Key to B2B Wholesale Success

How to Improve your Pricing Policy with AI – Predicting Pricing

  Most companies in the B2B sector have so far adjusted their prices based on factors such as production costs, competitive prices and supply and demand. Especially in the current… Continue reading How to Improve your Pricing Policy with AI – Predicting Pricing