How to Improve your Pricing Policy with AI – Predicting Pricing

  Most companies in the B2B sector have so far adjusted their prices based on factors such as production costs, competitive prices and supply and demand. Especially in the current… Continue reading How to Improve your Pricing Policy with AI – Predicting Pricing

Types of machine learning (ML)

  What is machine learning and what types of machine learning exist? As part of artificial intelligence (AI), machine learning (ML) is a subcategory interested in processing and learning from… Continue reading Types of machine learning (ML)

How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.

  Cross-selling (also known as cross-selling) the sale of an additional product or service to an existing customer. Targeted and individually adapted to the needs of the customer, cross-selling increases… Continue reading How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.

The Top Challenges Facing the Wholesale Trade in Germany

  What are the challenges faced by wholesalers in Germany from the point of view of their salespeople? The wholesale trade in Germany is a vital sector of the economy,… Continue reading The Top Challenges Facing the Wholesale Trade in Germany

How to Define and Reduce Customer Churn in B2B Sales

  Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed… Continue reading How to Define and Reduce Customer Churn in B2B Sales