How to Define and Reduce Customer Churn in B2B Sales

Kundenabwanderung Definition und Verringerung mit Predictive Analytics

Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late.

Have you ever wondered how you can reduce the likelihood of churn and target B2B loyalty programmes?

The Qymatix online course on “Customer Churn: Defining and Reducing it with Predictive Analytics”, will help you understand what can cause churn, why customer retention is so important and how predictive analytics can help you.

Note: The courses are only available in German language.

This course is particularly suitable for

– B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers.
– Managing directors or managers of medium-sized B2B companies.

This is what you can expect in the course:

The following content will be discussed in four 10 – 15 minute videos:

– Practical definition of customer churn and how to calculate the customer churn rate.
– Description and differentiation of different types of churn.
– Predicting and preventing customer churn.
– Arguing why it is important to reduce churn.

After each video, four to five quizzes are waiting for you to internalise what you have learned. After successfully completing the last video and quiz, you can download your certificate.

For each chapter you will receive a script which summarises the content of what you have learned and is considered a supplement to the videos.

Visit the Online Course (German language)

More information about the course:

The course “Definition and reduction with predictive analytics” costs a one-time fee of 39 €, whereby the first lesson of the course is available for a free trial.

If you are interested in more than one course, then the bundle option would be suitable for you: for a one-time fee of 79 € you get access to all our course offerings.

About Qymatix Solutions GmbH

Qymatix is your autopilot for B2B sales. Since 2013, Qymatix has been helping B2B companies act data-driven in sales to enable profitable growth. Qymatix Solutions GmbH is a pioneer in its field. Qymatix’s Predictive Sales Analytics Software, awarded as “AI Champion 2021 BW”, provides actionable sales forecasts regarding revenue, cross-selling, churn risk and price level for traditional and digital channels.

The predictive sales software enables business-to-business sales managers to make accurate forecasts on cross-selling, churn risk and pricing analytics with one click.

Visit the Qymatix Academy (German language)