Lucas Pedretti

Lucas Pedretti is a senior manager with 20 years’ experience in international management, business administration, and the marketing of technological products. He graduated as an electro-mechanical technician from a private school in Buenos Aires, Argentina. In 1997, Lucas Pedretti began his career in marketing and sales in the high-tech industry. At the same time, he continued to study Electronic Engineering at the University of Buenos Aires for several years. In 2011, Mr Pedretti completed a one-year full-time master's degree in business administration (MBA) in the UK. In addition to this, he attended an Executive Master Class in B2B sales and marketing techniques at the Vlerick Business School (Belgium) in 2013. In the last two years before founding Qymatix, Mr Pedretti led the worldwide sales and marketing activities of a company that develops hardware and software solutions for machine manufacturers.

Profitability in Wholesale: Why AI Makes the Difference Now

  Do you like numbers? I do. Numbers can explain a lot. Numbers can create understanding. But they only reflect reality to a limited extent. Still, I would like to use an example to illustrate why you should start using predictive analytics in…

Why B2B Wholesalers Who Ignore AI Could Soon Become Irrelevant

  How Artificial Intelligence is transforming B2B wholesale and why sales leaders must act now to secure revenue potential. This moment comes up in almost every conversation with the CEO of a German wholesale company. I ask: “How well do you…

Wholesale, Predictive Analytivs, AI

How Trump’s tariffs affect B2B technical wholesale

  What German wholesalers need to know now and how they should respond. Summer 2025. Donald Trump is back in the White House and with him a policy of economic isolationism. Already in the first weeks of his second term he has announced and…

The Ideal B2B Wholesale Branch of the Future: What Truly Matters?

  Why AI, clarity and customer understanding matter more than square meters At the EUEW Annual Convention in Helsinki, Würth Electrical Wholesale posed a striking question in June 2025: “What is the ideal wholesale branch?” (EUEW: European…

Predictive Sales Software: How B2B Wholesalers Build Stronger Customer Relationships

  Knowledge is Power – It is Time for AI and Predictive Sales in B2B Wholesale. The way B2B companies interact with their customers has radically changed. If you're still waiting for digital transformation to "settle in," I have to tell you…

Was bringt KI im Vertrieb

How does Artificial Intelligence help B2B Sales?

  Artificial intelligence (AI) in sales: AI helps customers and is rapidly revolutionising the world of B2B sales. With the ability of AI to analyse vast amounts of data and make complex predictions, AI has the potential to improve the…

Using AI in Sales – Ensuring Real Value for Wholesale Distributors

  How can you make sure your investment in AI software truly pays off for your business? Have you ever signed up for a gym membership and never gone? The same thing could happen with your AI solution for sales – only it’s likely to be much…

ERP Data Mining im B2B Großhandel

Data Mining ERP in B2B Wholesale & Distribution

  B2B sales managers and managing directors of specialised wholesalers in Germany face many challenges in today's competitive business environment. The rise of e-commerce has made it necessary for wholesale distributors to leverage data…

AI in B2B Wholesale: Why You Need to Act Now

  Adopting AI in B2B wholesale is not a luxury or a trend. It is a necessity. Imagine you are the captain of a massive cargo ship, loaded with 100,000 different goods, navigating to 10,000 ports. Each port has its own preferences, needs, and…

B2B Wholesale: Should You Still Print Your Own Product Catalog?

  In B2B wholesale, especially in technical wholesale distribution, the classic product catalog has a long-standing tradition. But the world of e-commerce is transforming the market rapidly, presenting new challenges for sales managers and…