The Top 3 Predictive Sales Analytics Software for B2B Wholesalers in Germany
The rise of e-commerce has put much pressure on B2B wholesalers in Germany to optimize their sales strategies. With around 5,000 to 10,000 customers with 20,000 to 100,000 articles, it is challenging for wholesalers to predict customer behaviour, find the optimal price for each customer and profit from cross-selling chances.
That is why, for example, leading companies such as High Precision Components Witten GmbH, KIS Antriebstechnik GmbH & Co. KG, Armbruster Engineering GmbH & Co. KG and X-Bond GmbH & Co. KG have created a research consortium together with the Chair of Industrial Sales and Service Engineering (ISSE) and the Sales Management Department (SMD) at RUB.
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How To Accelerate B2B Sales Growth With One Proven Strategy
Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that.
Data Mining ERP in B2B Wholesale & Distribution
B2B sales managers and managing directors of specialised wholesalers in Germany face many challenges in today's competitive business environment.
The rise of e-commerce has made it necessary for wholesale distributors to leverage data mining in ERP to stay ahead of the competition.
By analysing wholesale customer data and implementing artificial intelligence in their ERP, B2B wholesale distributors can gain valuable insights into customer behaviour, identify the most profitable products, and find the optimal final price for each customer. They can also retain customers before they lose them.
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Predictive Sales Analytics: Can you anticipate your customers’ journey?
Nowadays, new technologies enable a highly detailed understanding of the way customers buy, fancily known as “digital customer journey”. They also allow a cost-effective application of predictive analytics in Business-to-Business (B2B) sales.
How does Artificial Intelligence help B2B Sales?
Artificial intelligence (AI) in sales: AI helps customers and is rapidly revolutionising the world of B2B sales.
With the ability of AI to analyse vast amounts of data and make complex predictions, AI has the potential to improve the efficiency and effectiveness of sales teams significantly.
In the coming years, advances in AI, machine learning and digitisation will replace many of the time-consuming tasks that sales teams are performing today. This game-changing trend will also affect sales management. AI will redefine sales management.
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The Top Challenges Facing the Wholesale Trade in Germany
What are the challenges faced by wholesalers in Germany from the point of view of their salespeople?
The wholesale trade in Germany is a vital sector of the economy, generating billions of euros in revenue per year. According to the Federal Statistical Office, the number of companies in wholesale trade (excluding trade in motor vehicles) in Germany has fallen continuously in recent times, most recently to around 135,000 in 2020. Turnover in wholesale trade also dropped this year to approximately 1.24 trillion euros.
SMEs represent around 99 % of all companies in wholesale in Germany. Among them, speciality wholesaling, also called specialist wholesaling, focuses on a specific product group and does not offer a wide range of products, as with assortment wholesaling.
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How to Define and Increase the Lifetime Value of your B2B Customers
Customer Lifetime Value Definition for B2B.
Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value.
For business-to-business sales managers and marketers alike, the ability to calculate what customers are worth is hugely appealing. That is the reason why customer lifetime value is prevalent in so many industries nowadays. CLV represents a quantitative metric and brings a long-term perspective to customer relationships.
The Role of Artificial Intelligence in B2B e-Commerce
The rise of E-commerce in B2C is mind-blowing. For example, the online giant Amazon made revenues of almost half-a-trillion dollars for the twelve months ending September 30, 2022. And as the number of physical shops declines, e-commerce is becoming increasingly important.
Take Germany. Between 2015 and 2019, 5,000 physical shops were closed yearly in the country. Between 2020 and 2022, up to 47,000 more shops and branches will follow. Meanwhile, online sales are booming. In 2015, online sales were €39.9 billion, but by 2021 they had risen to €86.7 billion, with a forecast of €97.4 billion in 2022.
3 Simple Ways B2B Sales Can Use ChatGPT - Examples
As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their buying behaviour.
Take heart; you're not alone. The solution lies in AI. Have you heard of ChatGPT? Here is where AI for B2B sales shines. Like automated sales analytics and predictive sales software, you can better understand your customers and make informed decisions based on data.
Build a Price Corridor using B2B Pricing Analytics - Example
Pricing Analytics in B2B: The Price Corridor.
Pricing policy decisions are of enormous importance for companies due to their straight impact on profits.
However, the targeted and systematic design of price management poses considerable challenges for companies in many different industries. This article gives an overview of one fundamental tool for price analytics: the price corridor.