Data-driven Management – has Intuition had its day?
Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts? This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and…
Why is your ERP useless without AI?
Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it? Let’s face it. In a few years, we will lose the battle against the terminator. Even without the help of a computer scientist, a sales manager recognizes that the…
The relationship between customer churn and pricing analytics
Customer Churn Trigger Analysis: Why You cannot separate it of pricing. Think for a moment of the last time you visited your favourite restaurant and had your favourite dish. In my case, it was an Argentinean filet together with a glass…
Why AI-based sales software is cloud-based
Trend in B2B sales shows clearly towards expanding services from the cloud. The Internet has long since ceased to be just a means of communication. Companies today obtain a wide variety of software and countless services directly from the…
What You Need from Sales Reporting Software Today
Sales Reporting Software: a critical tool for efficient sales management and control in B2B. Reporting sales has become a fact-of-life for B2B sales managers. Selecting a sales reporting software can make or break any sales operations.…
How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B…
How B2B Data Analytics is Changing Sales
How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past……
The Case for AI in B2B Sales
Why artificial intelligence in B2B sales is unavoidable and what you can do about it. Adapt or die – a fact of life for B2B sales nowadays. Key Account Managers know this too well, for they have very different tasks and jobs, as compared…
Why Algorithms Are The Future Of Sales Success
We put our lives in the hands of autopilots regularly. When are we trusting AI with our customer relationships? Lawrence Sperry was the third son of Elmer Sperry, one of America’s most prolific inventors. Elmer filed 400 individual patents, more…
How to use Big Data to stop customer churn in B2B | Predicting Customer Churn
Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities. It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not…