AI-Based Dynamic Pricing B2B Wholesale: Sales Strategy with AI
At a time when B2B wholesalers in Germany are facing unprecedented competitive pressure, sales managers and managing directors are looking for innovative ways to strengthen their market position. One solution is AI-based dynamic pricing. The…
AI Hype and FOMO: Between Potential and Exaggeration
Why AI is often overestimated and underestimated at the same time and how companies can turn the hype into real business value. For several years, we have been experiencing a wave of enthusiasm for artificial intelligence (AI). Terms like…
Return on Sales or Revenue Growth? Why Neither Is Sustainable Without AI
The reality of wholesale. Growth at any cost? Even though we often hear otherwise, many German specialty wholesalers face the same dilemma. Revenues are rising, yet at the end of the year less and less profit remains. Sales increase, costs…
The Top 5 Technical Trends in B2B Wholesale for 2026
These five technical B2B trends are ones that wholesale distributors will need to address in the future. This blog article provides a compact overview of five technical trends that will not only remain relevant in 2026 but will also occupy many…
“The External Data Fallacy” in B2B Sales and How to Overcome It with AI
Artificial Intelligence in B2B Sales: The Ignorance That Helps Avoid Mistakes. “The only way to avoid error is ignorance.” - Jean-Jacques Rousseau "How will your AI know if my competitor lowers their prices?" This is a common question in…
ERP and AI in Wholesale Distribution: Opportunity or Risk
How wholesale distributors secure real competitive advantages without losing control over their decisions. The ERP market is changing noticeably. More and more providers are extending their systems with AI functions that present themselves…
Sales and Margins in Wholesale: How to Identify and Resolve Pain Points
You know better than anyone how much pressure wholesale sales teams are under today. Customers expect individual offers, stable prices, and fast availability, while margins, supply chains, and competition are becoming increasingly…
Discount Pricing Strategies to Increase Revenue in B2B Wholesale – Why You Need AI Now
How targeted discounts protect margins, create competitive advantages, and why using AI in sales is no longer optional but essential. Imagine this: your sales team is sitting together once again in the weekly meeting. The revenue figures are…
Understanding Artificial Intelligence: Real vs. Fake AI
Is there real and fake artificial intelligence? Artificial intelligence has evolved rapidly in recent years and is no longer limited to research institutions or large technology companies. It now appears in business applications, everyday software…
Predictive Analytics in B2B Wholesale: Driving Growth from Existing Customers
Make use of the potential hidden in your existing customers. Predictive Analytics can measurably strengthen sales in wholesale distribution and increase revenue in a sustainable way. Many wholesalers still equate growth with expansion. New…