The Art of Artificial Intelligence in B2B Sales

AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse. It is not without reason that big players such as Apple, Facebook, Google or…

Win Back lost customers in B2B

How to Win Back Lost Customers in B2B

  Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his impressions on the topic of "customer recovery". First of all, losing customers is an entirely normal process. Therefore, one of…

Level Up! How AI Upgrades B2B Sales Processes.

  Perhaps you know the difference between effectiveness and efficiency. But do you take it into account in your daily work in sales? In this article, I show you how to upgrade your sales processes from effective to efficient to avoid "game…

5 Ways AI and Machine Learning are Revolutionizing Sales

Artificial intelligence and Machine learning revolutionize B2B Sales & Marketing Machine learning and artificial intelligence (AI) in sales are not dreams of the future. According to Gartner, 30% of all B2B companies will already use AI next year…

AI in b2b sales

Where AI already Supports Sales Today

  Learn seven practical use cases where artificial intelligence is already supporting sales today. More and more companies are using AI to streamline processes in sales and hand over unpleasant tasks to algorithms. AI is therefore assistance…

customer-attrition

Define and reduce customer attrition in the subscription industry

  What is customer attrition in the subscription industry? What is an average churn rate? B2B companies can expect an average annual customer churn rate of around 11%, a recent study found. This cancellation rate fluctuates between countries…

B2B Digital Transformation in Sales: Facts & Trends

Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. Advancement in artificial…

New Technologies in Sales Mistakes

Five Mistakes in the Implementation of New Technologies (AI) in Sales

  Introducing new technologies for B2B sales is not always easy. In this article, you will learn which mistakes you should avoid. Joachim Meyn has many years of experience in B2B sales and has managed many projects in the area of CRM…

Change of Perspective: Biases in B2B Sales

Why You are Not as Successful as You Think – Cognitive Biases in Everyday B2B Sales.

  Do you f.e. know the "egocentric bias"? What perception disorders influence your (mis)success in B2B sales? I'm pretty sure you won't like to hear some of the things in this article. However, my advice to you is: open your eyes and get…

Challenges Wholesale

Current Challenges in B2B Wholesale

  Between supplier price pressure, supply chain problems and customer anger: Why wholesalers win with value-based customer management. Many wholesalers are currently struggling with sudden increases in purchasing and cost prices as well as…