Profitability in Wholesale: Why AI Makes the Difference Now
Do you like numbers? I do. Numbers can explain a lot. Numbers can create understanding. But they only reflect reality to a limited extent. Still, I would like to use an example to illustrate why you should start using predictive analytics in…
How Trump’s tariffs affect B2B technical wholesale
What German wholesalers need to know now and how they should respond. Summer 2025. Donald Trump is back in the White House and with him a policy of economic isolationism. Already in the first weeks of his second term he has announced and…
Wholesale Distribution Customer Data: The Hidden Treasure in ERP
How can existing customers be optimally retained and developed with ERP data mining? A revolution is underway in the vibrant heart of the German retail industry, where managers and sales managers juggle a seemingly endless variety of…
Why CRM Projects Fail
Why CRM Projects in B2B Fail and How to Make Them More Successful. Many studies over the years have shown a very high failure rate for Customer Relationships Management (CRM) systems. Already in 2001 Gartner estimated this rate to be at about 50%.
One Secret? There are at Least Three Pressing Reasons Why Predictive Sales Analytics Cannot Wait Until Tomorrow
Predictive analytics covers a variety of statistical algorithms from machine learning, predictive modelling and data mining. It analyses past facts and historical data to make predictions about events and to identify the likelihood of future…