ai-sales

Sales Management in times of Artificial Intelligence – Five tips to redefine B2B Sales

Artificial intelligence in sales: our top five tips! Sales processes, salespeople and sales management should adapt to the brave new world of artificial intelligence. Artificial intelligence is taking over the administrative tasks that consume much…

B2B E-commerce Analytics: Why Predictive Analytics is now critical

Predictive Analytics in B2B e-commerce has become decisive. The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically…

Predictive Analytics: Three incredible future examples you should know about

Predictive Analytics: Three incredible future examples you should know about

Three Possible future scenarios in unexpected application areas of Predictive Analytics. Let's explain the function of Predictive Analytics (PA) in simple terms: A software uses algorithms to analyze existing data and calculate probabilities of…

Text_Machine_Learning

Shakespeare is dead! Let machine learning bring intelligence to your text.

One first-hand example of predictive text scoring and sentiment analytics using machine learning. We are always looking for a way to bring machine learning to ERP-Systems. Companies can apply a Predictive Scoring using Machine Learning to…

lead-scoring-b2b

How a Poor Lead Scoring Methodology is Hurting your Business.

Classic Pipeline Management & Lead Scoring vs Predictive Analytics Sales in Business-to-Business is dramatically changing. Personal contacts and relationships are no longer a guarantee for more business. Pure push strategies are losing its…