B2B E-commerce Analytics: Why Predictive Analytics is now critical
Predictive Analytics in B2B e-commerce has become decisive.
The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically analyze their customer data to enable a personalized customer experience and identify churn risks.
For private consumers, buying online is ubiquitous. The Business-to-Consumer (B2C) sector is dominated by e-commerce platforms such as
Predictive Analytics: Three incredible future examples you should know about
Three Possible future scenarios in unexpected application areas of Predictive Analytics.
Let's explain the function of Predictive Analytics (PA) in simple terms: A software uses algorithms to analyze existing data and calculate probabilities of future events.
Due to big data and advances in technology, predictive analytics is becoming increasingly accurate and can predict events with an astonishing hit rate.
Shakespeare is dead! Let machine learning bring intelligence to your text.
One first-hand example of predictive text scoring and sentiment analytics using machine learning.
We are always looking for a way to bring machine learning to ERP-Systems. Companies can apply a Predictive Scoring using Machine Learning to prioritize sales leads, discover cross-selling opportunities and to classify text.
To support the efforts of our B2B marketing team, we invested time and resources, developing a machine learning scoring system for our blog content.
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How a Poor Lead Scoring Methodology is Hurting your Business.
Classic Pipeline Management & Lead Scoring vs Predictive Analytics
Sales in Business-to-Business is dramatically changing. Personal contacts and relationships are no longer a guarantee for more business. Pure push strategies are losing its shine. Marketing is critical than ever.
The balance of power between buyers and sales representatives has gone all the way back. Buyers are now masters of product search and vendor selection. Competition? Ubiquitous.
