When Traditional Wholesalers Struggle: REIFF, Wollschläger, and the New Reality of B2B Wholesale

  An industry at a turning point and the question of who will survive the next storm. This is the second article in the series I started. Now I want to tell how this story continues. And I also want to make one thing clear: I have no…

From a Screw Warehouse to the AI Era: What the Story of REIFF Reveals About the Future of B2B Wholesale and Why 2026 Is a Turning Point

  A Century of Wholesale: How an Industry Helped Shape Germany As some of our readers may have noticed, I really enjoy writing. To be honest, I enjoy reading even more. Sometimes, however, I cannot find what I want to read, so I write it…

5 Uncomfortable Truths for Wholesale Businesses in 2026

  Why stability is becoming more important than growth and sound decisions more valuable than pure actionism. 2026 will not be a comfortable year. Many medium sized wholesale companies in Germany are entering the year with mixed feelings. The…

Trends im B2B Vertrieb 2020 und 2021

The Top 5 Technical Trends in B2B Wholesale for 2026

These five technical B2B trends are ones that wholesale distributors will need to address in the future. This blog article provides a compact overview of five technical trends that will not only remain relevant in 2026 but will also occupy many…

Understanding Artificial Intelligence: Real vs. Fake AI

Is there real and fake artificial intelligence? Artificial intelligence has evolved rapidly in recent years and is no longer limited to research institutions or large technology companies. It now appears in business applications, everyday software…

5 Common Misconceptions About Algorithms and What They Really Do

  Many people hold incorrect assumptions about algorithms. This article explores five common misconceptions about artificial intelligence and its algorithms. Algorithms are deeply embedded in our daily lives. They power search engines,…

AI in B2B Wholesale: Why You Need to Act Now

  Adopting AI in B2B wholesale is not a luxury or a trend. It is a necessity. Imagine you are the captain of a massive cargo ship, loaded with 100,000 different goods, navigating to 10,000 ports. Each port has its own preferences, needs, and…

The 5 Biggest Barriers to Innovation in German SMEs – Causes and Practical Solutions

  Innovation and efficient processes are key drivers of success for medium-sized companies. However, many businesses in Germany are facing significant challenges. From a shortage of skilled workers and outdated IT systems to a lack of…

Künstliche Intelligenz in der Arbeitswelt - ist Deutschland zu skeptisch?

Is Germany too Sceptical for Artificial Intelligence in the Workplace?

  There is a prejudice that the working world in Germany is mainly fearful and skeptical of a future with artificial intelligence. Is that really a prejudice or a fact? Are you familiar with the term "German Angst"? It describes the fact that…

What is Generative AI?

  Everywhere you look, news about generative AI platforms like Chat GPT abound. But the technology isn’t new, so much as it’s gotten amazing press in recent months. We created the cover image of the article with the help of DALL-E. The input…