Where is Predictive Analytics used?
Surprising ways predictive analytics is used. Predictive analytics isn’t new. In fact, there’s a very old story about target loyalty and number crunching that’s now the stuff of textbooks. The possibilities offered by AI models have also…
AI: The Human Factor in B2B Sales
The Dance of Expectations and Realities when Implementing AI in B2B Sales. In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need…
Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?
Since June 2023, the "AI Act" has been taking shape. With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development and use of artificial intelligence (AI) - also known as the "AI Act": “The…
3 Simple Ways B2B Sales Can Use ChatGPT – Examples
As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their…
Human and/or machine – Why we are afraid of AI: The ELIZA effect.
Does your robot vacuum cleaner have a name? Have you ever thought that Alexa has a sense of humour or Siri is having a bad day? And if Google Maps gets it wrong once and directs you right into a traffic jam, is that forgivable because it's a…
Level Up! How AI Upgrades B2B Sales Processes.
Perhaps you know the difference between effectiveness and efficiency. But do you take it into account in your daily work in sales? In this article, I show you how to upgrade your sales processes from effective to efficient to avoid "game…
Humanoid Robots – A Blessing or a Curse?
Sophia, the first humanoid robot to get citizenship of a country - now, who’s next? There has recently been a lot of discussions about humanoid robots and if they are a blessing or a curse in our society. Humanoid robots help humans to…
Continuity versus Change – The “Rope Effect” in B2B Sales
Many talk about a change or even a transformation of business-to-business sales, but some things will remain the same in the future. In this article, I would like to look at both sides and find an answer to the question: What remains better…
Why Projects using AI in B2B Sales fail and yours will too
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects. Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the…