AI in Sales – Revolution or Evolution?
The integration of artificial intelligence (AI) in sales is often described as a revolutionary development that requires far-reaching changes in companies. But is this really the case? Do companies need to initiate massive change management…
Sales Success: speed pays off
In today's competitive business world, every minute counts. Companies that adopt new technologies quickly gain a significant advantage. That is especially true when it comes to using AI-driven predictive sales software in sales. Early…
Wholesale Distribution Customer Data: The Hidden Treasure in ERP
How can existing customers be optimally retained and developed with ERP data mining? A revolution is underway in the vibrant heart of the German retail industry, where managers and sales managers juggle a seemingly endless variety of…
The Connection between Using AI and Change Management in Sales
AI and Change Management - A Necessary Duo? As artificial intelligence (AI) becomes increasingly integrated into sales, a key question arises: Do companies really need comprehensive change management to successfully implement these…
The Use of Artificial Intelligence in B2B Wholesale: A Success Story
It is a story about an AI journey with the Verband Technischer Handel (VTH). In March of this year, we organized a very well-received webinar with almost 200 registrations and over 100 participants. Shortly afterwards, I received an email…
3 Simple Ways B2B Sales Can Use ChatGPT – Examples
As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their buying…
Where is Predictive Analytics used?
Surprising ways predictive analytics is used. Predictive analytics isn’t new. In fact, there’s a very old story about target loyalty and number crunching that’s now the stuff of textbooks. The possibilities offered by AI models have also…
AI: The Human Factor in B2B Sales
The Dance of Expectations and Realities when Implementing AI in B2B Sales. In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need…
Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?
Since June 2023, the "AI Act" has been taking shape. With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development and use of artificial intelligence (AI) - also known as the "AI Act": “The…
The ELIZA Effect: Why We Attribute Human Traits to ChatGPT and AI
The ELIZA effect explains why people anthropomorphize ChatGPT and other AI systems. Learn how AI “therapy”, emotional attachment, and unrealistic expectations emerge and how to evaluate AI more realistically. Does your robot vacuum have a…