AI in b2b sales

Where AI already Supports Sales Today

  Learn seven practical use cases where artificial intelligence is already supporting sales today. More and more companies are using AI to streamline processes in sales and hand over unpleasant tasks to algorithms. AI is therefore assistance…

The Ideal B2B Wholesale Branch of the Future: What Truly Matters?

  Why AI, clarity and customer understanding matter more than square meters At the EUEW Annual Convention in Helsinki, Würth Electrical Wholesale posed a striking question in June 2025: “What is the ideal wholesale branch?” (EUEW: European…

Predictive Sales Software: How B2B Wholesalers Build Stronger Customer Relationships

  Knowledge is Power – It is Time for AI and Predictive Sales in B2B Wholesale. The way B2B companies interact with their customers has radically changed. If you're still waiting for digital transformation to "settle in," I have to tell you…

Using AI in Sales – Ensuring Real Value for Wholesale Distributors

  How can you make sure your investment in AI software truly pays off for your business? Have you ever signed up for a gym membership and never gone? The same thing could happen with your AI solution for sales – only it’s likely to be much…

AI in B2B Wholesale: Why You Need to Act Now

  Adopting AI in B2B wholesale is not a luxury or a trend. It is a necessity. Imagine you are the captain of a massive cargo ship, loaded with 100,000 different goods, navigating to 10,000 ports. Each port has its own preferences, needs, and…

B2B Wholesale Isn’t Dead – It’s Evolving: What That Means for the Future

  The future of b2b wholesale. Wholesale is a phenomenon. Declared dead, underestimated, challenged by digital platforms, direct sales, and disruptors – and yet, it’s not only still alive but continues to assert itself as an indispensable part…

Turnover per employee in B2B wholesalers in Germany – When does it get dangerous?

  How fast is the clock ticking for German B2B wholesalers? The wholesale market in Germany is highly competitive. Technological progress, the rise of e-commerce, and increasing price pressure put enormous pressure on medium-sized B2B…

What Artificial Intelligence can do

What artificial intelligence can and can´t do

For years, artificial intelligence has fluctuated between the terms "Terminator", "technology of the future", or "new superpower", and "doesn't work", "is disappointing", or "no confidence". It is not surprising that there have repeatedly been…

How AI Is Disrupting B2B Wholesale: Lessons from the Wollschläger Collapse

  Do you remember Wollschläger? Of course you do. Once a proud, long-standing German wholesale company with decades of history—and suddenly it was all over. In 2016, Wollschläger filed for insolvency. But why? In our blog, we’ve examined many…

How B2B wholesalers are overcoming current crises with data-based customer management

  Declining sales, price pressure, supply chain problems: Why data-based customer management is the key. Many wholesalers continue to face significant challenges due to rising purchase prices and uncertainties in supply chains. According to…