Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

  AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000… Continue reading Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

How to Use AI-Based Assistants in B2B Wholesale

  Read how AI-based assistants are taking wholesale sales to a new level and helping companies achieve their goals more efficiently. According to the Federation of German Wholesale, Foreign Trade… Continue reading How to Use AI-Based Assistants in B2B Wholesale

How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

To further explore the potential of automating the B2B salesperson’s pricing decisions. You’ll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and… Continue reading How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

B2B Wholesale Future Trends 2024

  Across B2B wholesale future trends 2024, you’ll see a few key themes: technology, personalisation and change. Some are accelerations of global movements, while others are specific to the B2B… Continue reading B2B Wholesale Future Trends 2024

How to Set More-Realistic Sales Targets using Historical Data

How to set more-realistic sales targets using historical data and Predictive Analytics. To replace the legendary Jack Welch as CEO, the General Electric (GE) Board had selected Jeffrey Immelt in… Continue reading How to Set More-Realistic Sales Targets using Historical Data

What artificial intelligence can and can´t do

For years, artificial intelligence has fluctuated between the terms “Terminator”, “technology of the future”, or “new superpower”, and “doesn’t work”, “is disappointing”, or “no confidence”. It is not surprising that… Continue reading What artificial intelligence can and can´t do

How to Implement AI-based Assistants in B2B Sales

  You are considering implementing AI-based predictive analytics in your sales organisation. Are you convinced that this type of technology will give you a competitive advantage? Then it is good… Continue reading How to Implement AI-based Assistants in B2B Sales