What is a Predictive Score Model in B2B Sales? How Can You Create Yours?
A predictive score model is a formula to calculate a probability. There is a 70% chance that you will read this entire article. How do I know this? Because I used a predictive score model. The score is the probability of you reading to the end of…
How Predictive Sales Analytics Works and Why It Matters
AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers' behaviour: who will churn? Who might pay a different price or buy an additional product? The…
10 interesting Facts & Statistics About Sales in B2B
Sales in Business-to-Business is quickly changing. Sales managers will not disappear, but many are struggling to adapt. Technology is making gains in sales controlling. Buyers have a wealth of information at their fingertips. Today, customers…
Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia…
Predictive Analytics Blog – The Best of 2021
It's that time again. The year is coming to an end and we know you're all eagerly awaiting our "Best of 2021" blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. We know you've…
Pricing in B2B: will AI replace salespeople?
When will AI replace Sales Jobs in Pricing, and what can you do about it. Will AI replace sales jobs? Short answer: no. Long answer: it depends. Artificial intelligence replaces skills and tasks, not people. While AI for sales might be…
Qymatix supports international research project in sales and artificial intelligence
Karlsruhe, 18.11.2021. Qymatix supports an exciting international research project: Three researchers from three different universities have joined forces for a joint research project: "Success in sales through the use of artificial intelligence…
Why Projects using AI in B2B Sales fail and yours will too
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects. Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the…
The Case for AI in B2B Sales
Why artificial intelligence in B2B sales is unavoidable and what you can do about it. Adapt or die – a fact of life for B2B sales nowadays. Key Account Managers know this too well, for they have very different tasks and jobs, as compared…