Pricing Analysis in Excel: Make A Price Corridor in Three Simple Steps
This article describes a step-by-step introduction to price corridor analysis with Excel. You will learn the meaning of a price corridor and how to create a price corridor in Excel from a list of sales transactions in your ERP system. Let us…
AI: The Human Factor in B2B Sales
The Dance of Expectations and Realities when Implementing AI in B2B Sales. In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need…
Predictive Analytics and ERP Data Mining in B2B Wholesale
AI-based predictive sales analytics and ERP data mining: technologies that help wholesale distributors increase margins, stay competitive, and reduce costs. B2B wholesalers face the challenge of keeping up with current market dynamics and…
How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia University) to…
B2B Wholesale Future Trends 2024
Across B2B wholesale future trends 2024, you’ll see a few key themes: technology, personalisation and change. Some are accelerations of global movements, while others are specific to the B2B space. We’ll break down what you can expect in…
B2B Wholesale & Distribution in Germany: Insolvency.
In the ten years leading up to 2020, the German wholesale industry saw a decline of around 34,000 businesses, as reported by the Statistisches Bundesamt. So has the total number of companies in wholesale trade (excluding trade in motor…
How to Implement AI-based Assistants in B2B Sales
You are considering implementing AI-based predictive analytics in your sales organisation. Are you convinced that this type of technology will give you a competitive advantage? Then it is good to know what steps and what decisions you will…
How to be successful in sales
In this article, you will learn the top seven traits and characteristics to succeed in sales. Let's jump right into the topic and clear up some prejudices about salespeople. Specific skills, attributes, and technical support are required by…
How to Define and Increase the Lifetime Value of your B2B Customers
Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer…
Predictive Analytics in B2B Sales – What it is and how to get Started
Predictive analytics technologies are becoming increasingly popular and are already being used today, especially by wholesalers and manufacturers in business-to-business (B2B) sales. Perhaps you have already made some elaborate attempts to…