How B2B wholesalers are overcoming current crises with data-based customer management
Declining sales, price pressure, supply chain problems: Why data-based customer management is the key. Many wholesalers continue to face significant challenges due to rising purchase prices and uncertainties in supply chains. According to…
Correlation and causality in artificial intelligence: what does this mean for wholesalers?
What wholesalers need to consider about correlation and causality in the digital age. "Yes, I understand the forecast, but why is AI telling me the customer will churn?" Please God, give me a euro for every time I've heard that question in…
How to Choose the Right AI Software for Your Wholesale Distribution Business
"We cannot change the direction of the wind, but we can set the sails correctly." This sentence by Aristotle (or was it Plato?) may be thousands of years old, but it gets to the heart of what sales managers need to pay attention to today.…
How to define customer churn in B2B?
B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. However, over time, some customers will stop…
Unlocking the Power of AI in Technical Wholesaling
AI Workflows in B2B Sales: Boost Efficiency, Pricing, and Customer Satisfaction with Predictive Sales Analytics. In the competitive world of B2B technical wholesale, where expensive technical sales staff manage thousands of customers and product…
Can Chat GPT generate sales forecasts?
Can Large Language Models (LLM) such as ChatGPT also generate precise sales forecasts? The world of artificial intelligence is exciting, and it's great that you're tackling such hot topics in today's business world. When using ChatGPT, you quickly…
Optimising customer lifetime value: A competitive strategy for specialised wholesalers
Every company is made up of countless logical decisions. And these decisions are rational, aren't they? Every successful managing director or sales manager of a component manufacturer or specialized wholesaler should know how valuable their…
Success through Data Analytics in Sales
In a world where competition is tougher than ever before, data is the most valuable asset a company can have. Targeted and effective data analysis enables not only the evaluation of current performance, but also the forecasting of future…
Let’s Talk about Churners
In the ever-evolving world of business, securing customer loyalty is a constant challenge and strategic imperative. While significant efforts are made to acquire new customers, there is a critical but often overlooked dimension -…
Customer Loyalty and the Use of Predictive Analytics
In business and marketing, a lot of emphasis is often placed on acquiring new customers. After all, new customers mean growth and expansion, right? But what about existing customers? Companies should not underestimate the issue of customer…