What type of B2B sales will still exist in 50 years?

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have… Continue reading What type of B2B sales will still exist in 50 years?

Data Mining ERP in B2B Wholesale & Distribution

  B2B sales managers and managing directors of specialised wholesalers in Germany face many challenges in today’s competitive business environment. The rise of e-commerce has made it necessary for wholesale… Continue reading Data Mining ERP in B2B Wholesale & Distribution

Predictive Sales Analytics: Can you anticipate your customers’ journey?

Kundenanalyse: Verstehen Sie das Kaufverhalten Ihrer Kunden?

Nowadays, new technologies enable a highly detailed understanding of the way customers buy, fancily known as “digital customer journey”. They also allow a cost-effective application of predictive analytics in Business-to-Business… Continue reading Predictive Sales Analytics: Can you anticipate your customers’ journey?

The Art of Artificial Intelligence in B2B Sales

AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse. It is not without reason… Continue reading The Art of Artificial Intelligence in B2B Sales

Market Basket Analysis in Excel – Example for Cross-Selling in B2B

Predictive Analytics Excel

  One Useful Example of Predictive Sales Analytics Using Excel Cross-selling is the practice of selling an additional product or service to an existing customer. Indeed, B2B companies define cross-selling… Continue reading Market Basket Analysis in Excel – Example for Cross-Selling in B2B