The Art of Artificial Intelligence in B2B Sales

AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse. It is not without reason… Continue reading The Art of Artificial Intelligence in B2B Sales

Market Basket Analysis in Excel – Example for Cross-Selling in B2B

Predictive Analytics Excel

  One Useful Example of Predictive Sales Analytics Using Excel Cross-selling is the practice of selling an additional product or service to an existing customer. Indeed, B2B companies define cross-selling… Continue reading Market Basket Analysis in Excel – Example for Cross-Selling in B2B

Strength in price setting is your profit driver number one

The Impact of Pricing Analytics on your company earnings. Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked… Continue reading Strength in price setting is your profit driver number one