B2B E-commerce Analytics: Why Predictive Analytics is now critical
Predictive Analytics in B2B e-commerce has become decisive.
The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically analyze their customer data to enable a personalized customer experience and identify churn risks.
For private consumers, buying online is ubiquitous. The Business-to-Consumer (B2C) sector is dominated by e-commerce platforms such as
Industrial distribution: Identify potential for cross-selling with predictive analytics
How wholesalers and distributors recognize cross-selling potentials with predictive analytics.
Many manufacturers now sell their products directly to end consumers via web marketplaces. Unfortunately, wholesale trade and industrial distribution are coming under increasing pressure as a result.
Calculating cross-selling potentials using modern data mining can be a suitable strategy for keeping pace with the competition.
A glance at the analyses of the Federal Statistical Office shows that almost 90 % of Germans make online purchases at least once a year.
Predictive Sales Analytics Software | Qymatix Predictive Sales New Release
With the valuable input from partners and customers, Qymatix has released an improved version of its predictive sales analytics product.
The new version of the SaaS brings together extensive research in the field of predictive sales analytics and front-end usability. Sales leaders in Business-to-Business will benefit with an easy-to-use and easy to understand self-service predictive sales analytics software. Users do not need their IT department to perform advanced sales analytics and will no longer suffer “spreadsheet misery” during sales reporting.
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