Pricing Analysis in Excel: Make A Price Corridor in Three Simple Steps

This article describes a step-by-step introduction to price corridor analysis with Excel. You will learn the meaning of a price corridor and how to create a price corridor in Excel… Continue reading Pricing Analysis in Excel: Make A Price Corridor in Three Simple Steps

Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. How to know which one to choose? Making a forecast always… Continue reading Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

Market Basket Analysis in Excel – Example for Cross-Selling in B2B

Predictive Analytics Excel

  One Useful Example of Predictive Sales Analytics Using Excel Cross-selling is the practice of selling an additional product or service to an existing customer. Indeed, B2B companies define cross-selling… Continue reading Market Basket Analysis in Excel – Example for Cross-Selling in B2B