How To Accelerate B2B Sales Growth With One Proven Strategy
Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that.
Predictive Sales Analytics: Can you anticipate your customers’ journey?
Nowadays, new technologies enable a highly detailed understanding of the way customers buy, fancily known as “digital customer journey”. They also allow a cost-effective application of predictive analytics in Business-to-Business (B2B) sales.
5 Ways AI and Machine Learning are Revolutionizing Sales
Artificial intelligence and Machine learning revolutionize B2B Sales & Marketing Machine learning and artificial intelligence (AI) in sales are not dreams of the future. According to Gartner, 30% of all B2B companies will already use AI next year…
Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data
There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. How to know which one to choose? Making a forecast always requires planning under conditions of uncertainty. Successful sales…
Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday morning, Mr. Meier visits the magazine store around the corner…
Why a CRM System with Predictive Sales Analytics and AI?
CRM and Sales Analytics: In this article, you will learn what you can expect from a CRM system with artificial intelligence. Using CRM systems have long been a common practice in large companies today, even if not always successfully…
Why is internal data considered more reliable and easier to collect than external data?
Simply explained: Why internal data is better for predictive analytics in B2B. Companies use sales forecast to make business decisions. They also employ them to predict future developments better than their competitors. However, reliable…
What is a Predictive Score Model in B2B Sales? How Can You Create Yours?
A predictive score model is a formula to calculate a probability. There is a 70% chance that you will read this entire article. How do I know this? Because I used a predictive score model. The score is the probability of you reading to the end of…
How Predictive Sales Analytics Works and Why It Matters
AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers' behaviour: who will churn? Who might pay a different price or buy an additional product? The…
Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia…