Success through Data Analytics in Sales
In a world where competition is tougher than ever before, data is the most valuable asset a company can have. Targeted and effective data analysis enables not only the evaluation of current performance, but also the forecasting of future…
Artificial Intelligence Software Development: The True Costs.
The question is no longer "if" a B2B company will implement artificial intelligence (AI), but "how". AI tools enable more efficient work in many areas. B2B sales is no exception. Artificial Intelligence Sales Software saves time, stress and…
The Future of B2B Wholesale: Predictive Sales Analytics Applications – Opportunities and Challenges
B2B wholesale is experiencing profound change, driven by technological advances and changing customer needs. In this dynamic environment, the correct use of data is becoming a decisive success factor. Predictive sales analytics…
Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?
Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance. Two trends that are drastically affecting…
How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia University) to…
How To Accelerate B2B Sales Growth With One Proven Strategy
Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that.
Predictive Sales Analytics: Can you anticipate your customers’ journey?
Nowadays, new technologies enable a highly detailed understanding of the way customers buy, fancily known as “digital customer journey”. They also allow a cost-effective application of predictive analytics in Business-to-Business (B2B) sales.
5 Ways AI and Machine Learning are Revolutionizing Sales
Artificial intelligence and Machine learning revolutionize B2B Sales & Marketing Machine learning and artificial intelligence (AI) in sales are not dreams of the future. According to Gartner, 30% of all B2B companies will already use AI next year…
Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data
There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. How to know which one to choose? Making a forecast always requires planning under conditions of uncertainty. Successful sales…
Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday morning, Mr. Meier visits the magazine store around the corner…