What is “return on sales” and how to improve it?
Businesses looking to increase growth may find themselves asking, “What is ‘return on sales’, why is it important and how to improve it?”. If you’re in this same position, you’re not alone. As an important metric for business success, today…
Predictive Analytics in Sales: 5 Ways it Can Power Yours to Success today
Five practical examples of Predictive Analytics that will make your sales team successful. Getting an edge in today’s competitive market place is vital. For B2B companies, possessing the tools to explore customer behaviour and prioritise leads not…
Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?
Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance. Two trends that are drastically affecting…
The Art of Artificial Intelligence in B2B Sales
AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse. It is not without reason that big players such as Apple, Facebook, Google or…
Define and reduce customer attrition in the subscription industry
What is customer attrition in the subscription industry? What is an average churn rate? B2B companies can expect an average annual customer churn rate of around 11%, a recent study found. This cancellation rate fluctuates between countries…
Cooperation Between Sales and Telemarketing
What does optimal cooperation between field sales and telemarketing look like? Is it still possible today? In this article, you will learn about the nine important conditions for telemarketing and field sales to work together optimally. The…
Strength in price setting is your profit driver number one
The Impact of Pricing Analytics on your company earnings. Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B). However,…
How B2B Data Analytics is Changing Sales
How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past……
Sales Management in times of Artificial Intelligence – Five tips to redefine B2B Sales
Artificial intelligence in sales: our top five tips! Sales processes, salespeople and sales management should adapt to the brave new world of artificial intelligence. Artificial intelligence is taking over the administrative tasks that consume much…