What is Generative AI?
Everywhere you look, news about generative AI platforms like Chat GPT abound. But the technology isn’t new, so much as it’s gotten amazing press in recent months. We created the cover image of the article with the help of DALL-E. The input…
Understanding Artificial Intelligence: Real vs. Fake AI
Is there real and fake artificial intelligence? Artificial intelligence (AI) has attracted enormous interest and attention in recent years. From autonomous vehicles and speech recognition to personalized recommendation systems, the potential…
Artificial intelligence: truth or myth?
Statements about AI are very diverse. They reach from "new superpower" to "much noise about nothing". In this article, you will learn truths and myths according to AI. How much do you know about artificial intelligence (AI)? Can you tell…
Why using artificial intelligence in B2B sales is inexorable.
Would there be a B2B digital transformation without predictive analytics software? What comes to mind when you think of Thomas Alva Edison? My first thought is still: The first inventor of the light bulb. And this, although a well-known…
Why predictive analytics for CRM is not a magic ball
Learn what predictive analytics in b2b sales can and cannot do. Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data - you can visualise these forecasts in your CRM (Customer…
Four facts about predictive analytics that you should know today
Predictive Analytics and AI - If you want to use this technology, you should first understand it. If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).…
Why AI-based sales software is cloud-based
Trend in B2B sales shows clearly towards expanding services from the cloud. The Internet has long since ceased to be just a means of communication. Companies today obtain a wide variety of software and countless services directly from the…
Predictive Customer Analytics: From customer analysis to customer value
Customer analytics with predictive analytics can provide valuable information for sales activities. Do you really know your customers - and not only the large-scale customers? Successful Customer Analytics should provide you with all the…
B2B-Trends 2020/21: The Top 6 in Sales
Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends. Experts guess every year what the next hot B2B trends will be. Artificial intelligence is on the main scenario now, for B2B sales and its…
How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B…