Author: Lucas Pedretti

3 Gründe warum KI Projekte im B2B-Vertrieb scheitern

Why Projects using AI in B2B Sales fail and yours will too

 
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects.

Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the losers in Business-to-Business (B2B). There are, however, very high chances that your AI project will not deliver the promised ROI or will ultimately fail.

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Black Box Trap Machine Learning

How to avoid the Causality Trap of Black-Box Machine Learning

 
Sales Acceleration with Predictive Analytics Software: How to avoid The Causality Trap of Black-Box Machine Learning.

Successful B2B managers use AI-based predictive analytics software to accelerate sales. However, they often want to find for themselves what the characteristics of their main profitable customers and leads are.

You know this situation well. You want to predict success. You would like to create a set of rules that your sales team can follow to avoid customers from churning or to find hidden sales opportunities. Why cannot your AI sales software do that?
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Preismanagement, fünf vor zwölf

How the corona crisis will change pricing management in B2B forever.

 
B2B pricing strategies are experiencing a radical transformation in manufacturing and wholesales.

One of the surprising by-effects of the 2020-2021 pandemic is that employing dynamic pricing software has become unavoidable for manufacturing and industrial distribution companies.

A pricing analytics software supports B2B sales teams by providing accurate pricing prediction. Best-in-Class software usually delivers exceptional performance, reflecting the current market situation and historical developments.
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bi-sales-make-buy

Business Intelligence in Tools in B2B Sales: Make or Buy?

B2B sales intelligence – should you make or buy your tool?

With the cost of sales sky-rocketing and customers changing their buying behaviour, sales intelligence has become critical to the success of any company.

This situation is especially evident in Business-to-Business, where the cost of sales makes takes the top red of each income statement.
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How to improve margins in b2b

How to Drastically Improve Margins in Industrial Distribution with a Predictive Sales Software

 
Predictive Sales Analytics helps increase customer lifetime value in B2B distribution.

New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Manufacturers looking for more efficiency and customers demanding omnichannel experiences at the lowest price push companies to their limits.

The addition of these disruptive forces, partially enabled by new technologies, means substantial margin pressures.

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