The Use of Artificial Intelligence in B2B Wholesale: A Success Story
It is a story about an AI journey with the Verband Technischer Handel (VTH). In March of this year, we organized a very well-received webinar with almost 200 registrations and over 100 participants. Shortly afterwards, I received an email…
Build a Price Corridor using B2B Pricing Analytics – Example
Pricing Analytics in B2B: The Price Corridor. Pricing policy decisions are of enormous importance for companies due to their straight impact on profits. However, the targeted and systematic design of price management poses considerable…
Dynamic Pricing in Specialist Wholesaling: Revolutionising Sales Strategy with AI
At a time when specialist wholesalers in Germany are facing unprecedented competitive pressure, sales managers and managing directors are looking for innovative ways to strengthen their market position. The increase in direct sales by…
3 Simple Ways B2B Sales Can Use ChatGPT – Examples
As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their buying…
Processes, Tools and Data in modern B2B Wholesale
AI in industrial wholesale: how does modern sales work? In the dynamic environment of specialised wholesale, efficient processes, powerful tools and the intelligent use of data are essential in order to remain competitive. Specialist…
The Five SALSA Principles of Effective Sales and Operations Planning
Sales and Operations Planning (S&OP) is probably the most important planning process of any company. It will determine the difference between success and failure in the years to come. Usually, the S&OP includes a list of open sales deals,…
How to calculate and increase return on sales with predictive analytics?
How can B2B manufacturing and distribution increase return on sales (ROS) using strategic sales controlling and predictive sales? Is there a sales and marketing KPI that manufacturing and industrial distribution companies can use to measure…
What is predictive sales in B2B wholesale?
B2B wholesalers in many sectors, such as electrical wholesalers, industrial supplies and component retailers, now benefit from modern predictive sales software. The B2B wholesale market is a fast-moving market characterised by intense…
Pricing Analysis in Excel: Make A Price Corridor in Three Simple Steps
This article describes a step-by-step introduction to price corridor analysis with Excel. You will learn the meaning of a price corridor and how to create a price corridor in Excel from a list of sales transactions in your ERP system. Let us…
AI: The Human Factor in B2B Sales
The Dance of Expectations and Realities when Implementing AI in B2B Sales. In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need…