Lucas Pedretti

Lucas Pedretti is a senior manager with 20 years’ experience in international management, business administration, and the marketing of technological products. He graduated as an electro-mechanical technician from a private school in Buenos Aires, Argentina. In 1997, Lucas Pedretti began his career in marketing and sales in the high-tech industry. At the same time, he continued to study Electronic Engineering at the University of Buenos Aires for several years. In 2011, Mr Pedretti completed a one-year full-time master's degree in business administration (MBA) in the UK. In addition to this, he attended an Executive Master Class in B2B sales and marketing techniques at the Vlerick Business School (Belgium) in 2013. In the last two years before founding Qymatix, Mr Pedretti led the worldwide sales and marketing activities of a company that develops hardware and software solutions for machine manufacturers.

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What is the fuzz about Predictive Analytics? One example of B2B Sales will make you start today.

This predictive analytics example will surely make you uneasy about your sales costs today.   B2B sales went through several transformations in the past decade. Mobile is ubiquitous, CRM Systems are universal and “customer journey” achieved…

Kundenbindung statt Kundenabwanderung mit Qymatix

How to use Big Data to stop customer churn in B2B | Predicting Customer Churn

Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities. It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not…

How To Make Sure Your Sales Team Is Recession-Proof?

A B2B Recession-Proof Salesforce can keep any company afloat. Is there a global recession looming? Although there is much speculation about the next global recession, most advanced economies are still not feeling the pain. However, every boom has…

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Shakespeare is dead! Let machine learning bring intelligence to your text.

One first-hand example of predictive text scoring and sentiment analytics using machine learning. We are always looking for a way to bring machine learning to ERP-Systems. Companies can apply a Predictive Scoring using Machine Learning to…

“Every company is a data company”. Data Strategy for B2B Predictive Sales Analytics

How to develop a winning data strategy in the artificial intelligent era. Having read the most recent publication of the author, strategic business and technology advisor Bernard Marr “Data Strategy: How To Profit From A World Of Big Data,…

Predictive Analytics CRM – A New CRM or Predictive Analytics? What comes first?

The top 3 reasons why successful companies avoid changing their CRM and use Predictive Analytics instead Implementing a new Customer Relationship Management System (CRM) is a minefield for B2B companies. These projects tend to last longer than…

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How to use software for customer churn to improve customer retention – Qymatix Example

Reduction of customer attrition by implementing a churn prediction software in your sales reporting Understanding and avoiding customer churn ( or attrition) in Business-to-Business(B2B) organisations can make the difference between a successful…

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How to end the war between sales and controlling

  Why Controlling and Sales cannot be friends? Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” - writes Margaret Heffernan, an internationally…

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Four steps to improve your sales operations with predictive analytics

  Optimize your sales planning with Predictive Analytics in four steps. Sales and Operations Planning (S&OP) encompasses two close-related fundamental processes: sales planning and operations planning. S&OP is perhaps the most crucial…