Author: Svenja Szillat

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Countless trends in B2B sales – what really matters.

What are essential trends in B2B sales and how to succeed in this flood of innovation?

B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new “sales trend” or not. Which new sales channels should they consider? Which supporting IT programs implement? Which new methods are adopted and which are not?

According to Gartner, purchasing behaviour in the B2B sector is adapting to today’s fast and innovative economy. During this “big data” age of new technologies and rising customer expectations, companies should not stick for too long to old structures. In short, a stagnating company cannot survive in such a dynamic market.

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Four Machine Learning Applications Your B2B Sales Teams Might Be Using Today

Real life machine learning examples for B2B sales

Without any doubt, in the coming years, progress in machine learning, artificial intelligence and sales automation, will replace many of the time-consuming tasks of B2B salespeople. Your sales team is probably already using machine learning.

Artificial Intelligence (AI) in sales does not mean that Terminator is applying for a sales job, no. It mainly means machine learning. Machine Learning (ML) is a part of what researchers call “narrow” or “weak” artificial intelligence. Neither “weak” or “narrow” sound much of a fighting robot. Weak AI uses software to solve specific problems better than humans.

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How To Make Sure Your Sales Team Is Recession-Proof?

A B2B Recession-Proof Salesforce can keep any company afloat.

Is there a global recession looming? Although there is much speculation about the next global recession, most advanced economies are still not feeling the pain. However, every boom has its expiration date.

When the next recession comes and not whether it comes seems to be the right question.

Set aside for a moment the discussion about global risks outside the control of most B2B managers. Let’s focus on the specific steps that sales executives can take to make their sales team recession-proof.

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