Author: Svenja Szillat

AI Myths

Artificial intelligence: truth or myth?

 
Statements about AI are very diverse. They reach from “new superpower” to “much noise about nothing”. In this article, you will learn truths and myths according to AI.

How much do you know about artificial intelligence (AI)? Can you tell what is a truth or myth concerning AI and machine learning? Test your knowledge here.

As developers and distributors of AI-based predictive analytics software for B2B sales, we spend the whole day dealing with topics related to machine learning, artificial intelligence and its acceptance in the B2B sector.
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AI in B2B Sales Studies

6 Facts from Studies on Artificial Intelligence in B2B Sales

 
In this post, you’ll learn about six interesting findings from various studies on artificial intelligence in B2B sales.

According to a recent survey by the Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are open to both new technologies and their organization’s digital transformation, even after the crisis. Are you too?

If you’ve landed in this post, you may be considering whether and how you can use artificial intelligence for your sales. You probably have a few basic questions first because just because you’re open to technology doesn’t mean you should rush into it, right?

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Verhalten im Umgang mit Algorithmen

Our paradoxical behaviour in dealing with algorithms

 
Human behaviour towards algorithms, based on the book “Hello World – What algorithms can do and how they change our lives” by Hannah Fry.

A few words in advance about the book. Hannah Fry believes “Algorithms are everywhere, and it’s time to understand them.” A statement I agree with 100 per cent. And that’s what her work is about.

The author manages to shed light on the world of algorithms in a very entertaining way and in easy words.
Each chapter starts with an exciting example from the real or fictional world to illustrate algorithms’ aspects or problems.

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Datenbasierte Entscheidungen

Data-driven Management – has Intuition had its day?

Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts?

This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and digitization, the importance of data for a business is undeniable. In the business world, executives prefer analytically sound decisions. They are verifiable, justifiable, and data can explain them.

In reality, however, the situation is different.

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B2B Unternehmen Predictive Sales Analytics

Why B2B companies need to start using predictive analytics in 2021

 
Predictive analytics applications are essential in B2B sales but not yet urgent. Here you find out why this situation makes it the best time for B2B companies to start.

How far have AI and predictive analytics applications established themselves in the German B2B corporate world in 2021? Where is the trend heading, and what can we learn from the “Urgent-and-Important-Matrix”?

If you landed in this post, you probably know what predictive analytics (PA) is, how it relates to artificial intelligence and what benefits you can expect. If not, then we recommend reading this post first.
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