Predictive Analytics to Understand Customer Behavior in the B2B Sector

Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together… Continue reading Predictive Analytics to Understand Customer Behavior in the B2B Sector

Better Customer Retention in B2B Wholesale Through Algorithms

  Learn three ways to increase customer loyalty with algorithms and Predictive Sales Analytics in B2B wholesale. Should computer programs be able to increase customer loyalty in wholesale? Yes. And… Continue reading Better Customer Retention in B2B Wholesale Through Algorithms

What artificial intelligence can and can´t do

  For years, artificial intelligence has fluctuated between the terms “Terminator”, “technology of the future”, or “new superpower”, and “doesn’t work”, “is disappointing”, or “no confidence”. It is not surprising… Continue reading What artificial intelligence can and can´t do

How Predictive Sales Analytics Works and Why It Matters

  AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers’ behaviour: who will churn? Who might pay a different… Continue reading How Predictive Sales Analytics Works and Why It Matters

Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B

  To further explore the potential of automating the B2B salesperson’s pricing decisions. You’ll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern)… Continue reading Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B