Author: Svenja Szillat

Predictive Analytics Fakten

Four facts about predictive analytics that you should know today

 
Predictive Analytics – If you want to use this technology, you should first understand it.

If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).

According to the Harvard Business Review, experts agree that predictive analytics delivers a significant gain from your data: actionable information. Precise forecasts are the holy grail for sales decisions in the B2B sector.

But anyone who wants to use predictive analytics profitably should also understand it. For this reason, we have compiled four facts about PA that are often underestimated or ignored in practice.

(more…)

Badass Data Analytics B2B

Badass Sales Analytics for B2B-Companies

 
Get to know 5 Badass Sales Analytics Hacks for large and medium-sized B2B companies.

Do you know the following situation? You work for a B2B manufacturer or wholesaler, and you have some bright minds in your IT department. Data projects are a dime a dozen: in individual departments, across departments (maybe a new CRM?) and some IT people even try to create “THE ONE data analysis”.

Nevertheless, nothing works. The efforts do not pay off measurably, and the analyses wither away in archives.
(more…)

b2b sales trends

B2B Sales Trends – What Really Matters

What are essential trends in B2B sales and how to succeed in this flood of innovation?

B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new “sales trend” or not. Which new sales channels should they consider? Which supporting IT programs implement? Which new methods are adopted and which are not?

According to Gartner, purchasing behaviour in the B2B sector is adapting to today’s fast and innovative economy. During this “big data” age of new technologies and rising customer expectations, companies should not stick for too long to old structures. In short, a stagnating company cannot survive in such a dynamic market.

(more…)

AI Myths

Artificial intelligence: truth or myth?

 
Statements about AI are very diverse. They reach from “new superpower” to “much noise about nothing”. In this article, you will learn truths and myths according to AI.

How much do you know about artificial intelligence (AI)? Can you distinguish truth from myth concerning AI and machine learning? Test your knowledge here.

As developers and distributors of AI-based predictive analytics software for B2B sales, we spend the whole day dealing with topics related to machine learning, artificial intelligence and its acceptance in the B2B sector.
(more…)

Datenbasierte Entscheidungen

Data-driven Management – has Intuition had its day?

Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts?

This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and digitization, the importance of data for a business is undeniable. In the business world, executives prefer analytically sound decisions. They are verifiable, justifiable, and data can explain them.

In reality, however, the situation is different.

(more…)