How to Use AI-Based Assistants in B2B Wholesale

  Read how AI-based assistants are taking wholesale sales to a new level and helping companies achieve their goals more efficiently. According to the Federation of German Wholesale, Foreign Trade… Continue reading How to Use AI-Based Assistants in B2B Wholesale

How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

To further explore the potential of automating the B2B salesperson’s pricing decisions. You’ll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and… Continue reading How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

Artificial Intelligence in German B2B Companies – What do the Figures tell us?

  Especially since the launch of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in Germany has experienced another substantial boost. But what do the numbers say?… Continue reading Artificial Intelligence in German B2B Companies – What do the Figures tell us?

What artificial intelligence can and can´t do

For years, artificial intelligence has fluctuated between the terms “Terminator”, “technology of the future”, or “new superpower”, and “doesn’t work”, “is disappointing”, or “no confidence”. It is not surprising that… Continue reading What artificial intelligence can and can´t do

Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?

  Since June 2023, the “AI Act” has been taking shape. With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development… Continue reading Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?

How to Improve your Pricing Policy with AI – Predicting Pricing

  Most companies in the B2B sector have so far adjusted their prices based on factors such as production costs, competitive prices and supply and demand. Especially in the current… Continue reading How to Improve your Pricing Policy with AI – Predicting Pricing