How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia University) to…
Artificial Intelligence in German B2B Companies – What do the Figures tell us?
Especially since the launch of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in Germany has experienced another substantial boost. But what do the numbers say? In this article, we look at the current usage of AI in…
What artificial intelligence can and can´t do
For years, artificial intelligence has fluctuated between the terms "Terminator", "technology of the future", or "new superpower", and "doesn't work", "is disappointing", or "no confidence". It is not surprising that there have repeatedly been…
Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?
Since June 2023, the "AI Act" has been taking shape. With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development and use of artificial intelligence (AI) - also known as the "AI Act": “The…
How Artificial Intelligence improves Sales Forecasting
Creating and using AI sales forecasts is essential for any B2B company. It is also one of the most important tasks for sales managers who use sales forecasts for sales planning and strategy. There are many ways to create sales forecasts.…
Artificial Intelligence in Wholesale
AI in Wholesale Distribution is a great opportunity and a challenge at the same time. In this article, learn about concrete use cases of AI in wholesale and their benefits. Wholesale companies are an indispensable part of the economy. They…
How to Improve your Pricing Policy with AI – Predicting Pricing
Most companies in the B2B sector have so far adjusted their prices based on factors such as production costs, competitive prices and supply and demand. Especially in the current situation, both wholesalers and manufacturers are struggling…
How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.
Cross-selling (also known as cross-selling) the sale of an additional product or service to an existing customer. Targeted and individually adapted to the needs of the customer, cross-selling increases customer satisfaction and is a…
How to Define and Reduce Customer Churn in B2B Sales
Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late.…
The Future of B2B Sales – How Digitalisation influences Sales
High-quality technology and predictive sales software are the future of B2B sales. In the next five years, more and more companies will change the way they work through digitalisation and the use of new sales analytics software. Digitisation…