How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B…
Predictive Analytics: Three incredible future examples you should know about
Three Possible future scenarios in unexpected application areas of Predictive Analytics. Let's explain the function of Predictive Analytics (PA) in simple terms: A software uses algorithms to analyze existing data and calculate probabilities of…
Lead-Scoring with Predictive Analytics – Sell smarter!
How does AI-based predictive lead and customer scoring benefit your marketing and sales team over traditional methods? Do you use your CRM system for your lead and customer evaluation and perhaps even with integrated marketing automation? You’re on…